This million-dollar idea was the brainchild of none other than Donald Trump, otherwise known as America's master showman. Read the whole story
The job losses reflect a revamping of resources. Like many cable nets, ESPN continues to lose traditional pay TV subscribers. Read the whole story
Consumers continue to embrace streaming video services and are using them to create new "bundles" of content, according to financial services firm Raymond James' … Read the whole story
Digital media grew 11%, while national TV was up 1% and radio rose 16%, Standard Media Index says. On the losing end, out-of-home was … Read the whole story
Steve Hasker, a former McKinsey management consultant who has been a chief architect of restructuring Nielsen over the past several years, has stepped down … Read the whole story
In the spirit of the 60th awards ceremony, The Recording Academy has launched a new marketing campaign saluting the spirit of all those who … Read the whole story
According to a new white paper from video ad technology company Innovid, brand marketers plan to increase their spending on video advertising in 2018. … Read the whole story
Group Nine claims it has over 5 billion monthly views and 2.5 billion minutes of video consumed monthly. The new funds will allow it … Read the whole story
"Consumers hate advertising," said NBC Entertainment Chairman Bob Greenblatt at a New York City TV business event Tuesday. "People are running away from advertising … Read the whole story