Television News Daily
Wednesday, December 13, 2017
  • National TV News Gains Viewers

    National TV news is up 5% on a Nielsen live-plus-same day basis among total viewers versus a year ago, which included a presidential election. Read the whole story

  • Mobile Video Surges, Sports Drives Growth

    Sports is a major video content component for mobile -- accounting for nearly 63% of all third-quarter sports-video plays, with viewing on smartphones above … Read the whole story

  • YouTube Adds 34 Markets To YouTube TV Service

    YouTube is adding 34 local markets to its YouTube TV bundled streaming video service, making it available to more than 80 metropolitan areas, the … Read the whole story

  • Visa Unveils ECommerce Platform For Olympics

    NBC will integrate the platform into on-air prompts and digital channels, directing fans to a new shopping experience that features products similar to what … Read the whole story

  • New Branding Campaign Spans Kraft Products, Features Real Families

    The campaign, "Family Greatly," reassures anxious parents that they don't have to be perfect, because they're always great in their kids' eyes. Read the whole story

  • Will Pay TV Sports Fans Consider Cord-Cutting?

    Fans pay big bucks for sports TV packages. But what if they start airing on the internet? Read the whole story

  • No Moore: A Post-Analysis

    We may never know the role paid media played in the outcome of Alabama's Senate race, but we do know it likely was one … Read the whole story

  • Different Approaches For Entering The Hispanic Market

    Entering the U.S. Hispanic market for the first time can be an intimidating endeavor. Particularly for brands that are pioneers in their category (e.g. … Read the whole story