The new unit, called Interconnect, expects to launch in early second-quarter 2018 and reach an estimated 6.2 million households. Read the whole story

Overall ad budgets spent with OTT inventory owners increased to over 26% of total digital video channel spend for October 2017 -- up from … Read the whole story

Tracking TV advertising in real-time, iSpot.tv uses screen-level behavioral data from Inscape for brands, networks and media agencies. Smart TV data for iSpot.tv goes … Read the whole story

The new Redbox On Demand, now in beta testing, will allow consumers to rental or buy a single movie/TV show through a transactional video … Read the whole story

Over-the-top video advertising now counts for 26% off video ad spend, up from just 8% a year ago, according to data from SpotX, a … Read the whole story

Customer data platform mParticle has launched a native SDK for Xbox video game consoles. The Xbox SDK means that mParticle supports client-side data collection … Read the whole story

T-Mobile didn't elaborate, but said its service would be different from traditional and new pay TV providers -- and cheaper. Read the whole story

Developing a baseline provides for an initial starting point on a graph. Subsequent campaigns provide additional data and dimension, so trends can be developed. … Read the whole story

Holiday sales this year are expected to increase up to 4% over 2016, according to Insider Radio, with the potential to reach $682 billion. … Read the whole story