TVBlog
by Adam Buckman, Featured Columnist
A Cleveland block party is the place to be on Sunday, Dec. 17 as "Christmas Story" fans convene to watch Fox's live musical production on two giant outdoor screens. Read the whole story
by Joe Mandese
Following weeks of speculation, The Walt Disney Co. this morning announced a deal to acquire the bulk of 21st Century Fox -- including its … Read the whole story
by Wayne Friedman
Fox Broadcasting will air what it says is the first-ever live TV commercial for a feature film -- the 20th Century Fox Film movie … Read the whole story
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by Wayne Friedman
The new unit, called Interconnect, expects to launch in early second-quarter 2018 and reach an estimated 6.2 million households. Read the whole story
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by Wayne Friedman
Overall ad budgets spent with OTT inventory owners increased to over 26% of total digital video channel spend for October 2017 -- up from … Read the whole story
by Alex Weprin
Mobile carrier T-Mobile will launch a nationwide over-the-top streaming video service in 2018, built on technology from Layer3 TV, which it is acquiring. Read the whole story
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by Wayne Friedman
Tracking TV advertising in real-time, iSpot.tv uses screen-level behavioral data from Inscape for brands, networks and media agencies. Smart TV data for iSpot.tv goes … Read the whole story
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by Wayne Friedman
The new Redbox On Demand, now in beta testing, will allow consumers to rental or buy a single movie/TV show through a transactional video … Read the whole story
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by Alex Weprin
Over-the-top video advertising now counts for 26% off video ad spend, up from just 8% a year ago, according to data from SpotX, a … Read the whole story
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by Alex Weprin
Customer data platform mParticle has launched a native SDK for Xbox video game consoles. The Xbox SDK means that mParticle supports client-side data collection … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
T-Mobile didn't elaborate, but said its service would be different from traditional and new pay TV providers -- and cheaper. Read the whole story
COMMENTARY
by Eric Fischer, Op-Ed Contributor
Developing a baseline provides for an initial starting point on a graph. Subsequent campaigns provide additional data and dimension, so trends can be developed. … Read the whole story
COMMENTARY
by Patrick Hanavan, Columnist
Holiday sales this year are expected to increase up to 4% over 2016, according to Insider Radio, with the potential to reach $682 billion. … Read the whole story