TVBlog
by Adam Buckman, Featured Columnist
The deal, engineered principally by Rupert Murdoch to sell a slew of 21st Century Fox assets to Disney, would seem to be a bet on broadcasting. Read the whole story
by Wayne Friedman
"Jedi" posted an eye-popping $220 million in U.S. box office receipts -- the second-highest haul ever for a U.S. film on an opening weekend. Read the whole story
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by Wayne Friedman
With premium TV-video inventory still in high demand, video ad-tech company Telaria -- formerly Tremor Media -- will offer exclusive streaming of the Winter … Read the whole story
by Alex Weprin
For nearly two years, Amazon, the online retailer that operates the Amazon Prime Video service, and Google, the search giant that owns YouTube -- … Read the whole story
by Tanya Gazdik
The spot's holiday-themed graphics and game footage are set to a classic version of "Jingle Bells" and play up the league's five games on … Read the whole story
by Tanya Gazdik
The automaker is working on a multidimensional campaign that will communicate its "Better Drives Us" philosophy and introduce consumers to the newest vehicles in … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Big digital video companies, among others, are concerned about the change -- in particular its impact on traditional media/ communication owners now in the … Read the whole story
COMMENTARY
by Vince Parry, Columnist
Unlike consumer goods branding, healthcare branding is not a celebration of self. People don't engage with healthcare brands to shape their identity. "Look, I … Read the whole story