Television News Daily
Wednesday, December 20, 2017
  • TV Network Reach Still Tops Digital

    Although TV's dominant reach of U.S. viewers has seen some declines, it still beats digital media platforms by wide margins. Read the whole story

  • TV Network-Specific App Usage Grows Slowly

    While the use of specific TV network apps is rising, the majority of TV viewers still don't have them on their devices. Read the whole story

  • Consumers Embrace Streaming Video, But Options Overwhelm

    A new survey from PricewaterhouseCoopers diving into streaming video suggests streaming is now inarguably mainstream, but a correction in the market may be necessary ... Read the whole story

  • NBCUniversal Ad Sales Hires Ceppi To Propel Hispanic Market Growth

    Ana Ceppi will serve as a advisor and liaison to NBC's external client and agency partners, helping to promote the company's efforts in the ... Read the whole story

  • Honda Promotes Plug-In Hybrid

    The spot, from RPA, shows how the end of a driver's battery charge isn't the end of the world because it has a gas-powered ... Read the whole story

  • Politics Fuels Cable News' Uptick In Viewership

    News content will see a boost from the all-important midterm 2018 elections -- when the entire House of Representatives is up for another term, ... Read the whole story