TVBlog
For more than a year, it has been the biggest craze on cable: Mining the last two decades for true-crime content. Read the whole story
Roku is making new in-house advertising data tools available, which it says will help standardize measurement across the OTT space. That will allow marketers … Read the whole story
The MarketPredict system will forecast campaigns' voter conversions by modeling the factors influencing them. It can update data in real-time to deliver insights into … Read the whole story
MoviePass, the monthly subscription service for in-theater movies, has named a Mashable executive as its senior marketing head. Read the whole story
The streaming video service has inked a deal with the actor to produce and star in a miniseries adaptation of Joseph Heller's classic 1961 … Read the whole story
Streaming video distributor FilmOn is asking California's highest court to revive a lawsuit alleging that DoubleVerify provided false reports to advertisers. Read the whole story
According to PepsiCo, this marks the first time that a company has advertised two of its trademark brands back-to-back in one nationally televised Super … Read the whole story
- COMMENTARY
With his digital media platform, the President does great work in creating more disruption, more circus. He's like a guy playing three-card Monte on … Read the whole story
