The annual rite of the televised State of the Union speech is all upside for the president, and a big downside for the opposition. Read the whole story
Fox has agreed to pay $550 million per year through the 2022 season -- a 20% hike from its network rivals. It also gets … Read the whole story
Of the top 100 telecasts last year, 66 were regular-season NFL games (leaving out NFL Playoff games and the Super Bowl), per MoffettNathanson Research. Read the whole story
The company, which has made being commercial-free a key selling point, has quietly become a massive advertiser of its own, trying to reach consumers … Read the whole story
According to CBS, Sunday was the second-best day for sign-ups in the history of the company's over-the-top streaming video service, CBS All Access. The … Read the whole story
"There are more ways to advertise today," says Wix cofounder/CEO Abrahami Avishai, adding that many are at least as efficient as the Super Bowl. Read the whole story
ReachMe TV partners with hotels, retail stores and airports to distribute entertaining content on public screens in high-traffic areas. Its videos reach up to … Read the whole story
As social media metrics become indicators of popularity, they take on a new level of importance. This would also include views on YouTube and … Read the whole story