TVBlog
An op-ed in Wednesday's "Wall Street Journal" suggested that late-night hosts are shooting themselves in the foot by bashing Trump every night, undermining the shows and their hosts. Read the whole story
With the focus on live sports, the service will also be advertising-supported. Disney is launching the service as a complement to its existing TV … Read the whole story
Terms of the deal were not disclosed, although VidCon will operate as an independent subsidiary of Viacom. In a statement, the company said the … Read the whole story
The first Streaming Summit, to be held in Las Vegas April 11, will feature three tracks on streaming video, with speakers and topics now … Read the whole story
Cable and broadcast affiliate/carriage fees remain the major growing revenue drivers for 21st Century Fox in its most recent reporting period -- with advertising … Read the whole story
Although its MTV network continues to witness ratings gains, U.S. advertising for all Viacom networks was down 5% to $937 million in its fiscal … Read the whole story
COMMENTARYWhile TV is the most popular device for the general population, 12% of viewers who are ages 18-24 said they would rely on tablets … Read the whole story
- COMMENTARY
Sunday's game represented a crucial opportunity for digital advertising. It offered a chance for publishers to maximize the value of their connected TV inventory, … Read the whole story
COMMENTARYWith just a few weeks to go before starting a TV and marketing campaign for its movie "The Cloverfield Paradox," Paramount Pictures made a … Read the whole story
- COMMENTARY
Having surpassed the Baby Boomers as the largest age cohort, Millennials are now the generation marketers have been investing heavily in understanding and targeting. … Read the whole story
- COMMENTARY
What makes a compelling advertisement in such a crowded space? I went directly to the audience to nail down what exactly the viewers liked, … Read the whole story
