Television News Daily
Monday, March 5, 2018
  • LiveRamp Brings People-Based Marketing To TV Media Buys, Measurement

    LiveRamp on Monday officially announced the extension of its IdentityLink platform into television, allowing marketers to support people-based TV media planning, buying and measurement. Read the whole story

  • Power Rangers Taps Augmented Reality For Ad Campaign

    To celebrate 25 years of Power Rangers, the iconic superhero franchise is launching a a multi-environment mobile web augmented reality ad campaign. The AR … Read the whole story

  • A Few Oscar Ads Took Home Plaudits Of Their Own

    Highlights included Walmart's three heartwarming, clever and groundbreaking ads featuring its delivery boxes, and Twitter's very first TV ad. Read the whole story

  • Russians Manipulate More Media - The Guessing Begins

    Social-media opportunities still seem the most porous, especially when it comes to iffy-looking, mostly print-like content -- advertising or otherwise. YouTube video content? We … Read the whole story