TVBlog
by Adam Buckman, Featured Columnist
Dueling press releases that came out of NBC and ABC last week each declared victory in the shows' first-ever face-off at 10 p.m. Eastern on Monday night. Read the whole story
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by Laurie Sullivan
LiveRamp on Monday officially announced the extension of its IdentityLink platform into television, allowing marketers to support people-based TV media planning, buying and measurement. Read the whole story
by Chuck Martin
To celebrate 25 years of Power Rangers, the iconic superhero franchise is launching a a multi-environment mobile web augmented reality ad campaign. The AR … Read the whole story
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by Thom Forbes
Highlights included Walmart's three heartwarming, clever and groundbreaking ads featuring its delivery boxes, and Twitter's very first TV ad. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Social-media opportunities still seem the most porous, especially when it comes to iffy-looking, mostly print-like content -- advertising or otherwise. YouTube video content? We … Read the whole story