Television News Daily
Monday, April 23, 2018
  • Viacom, Comcast Cable Ink Long-Term Advanced Ad Deal

    Key to the deal for Viacom is the addressable ad targeting of Comcast subscribers, which includes dynamic ad insertion into video-on-demand content. The agreement … Read the whole story

  • comScore Taps 360i's Wiener As CEO, Rob Norman Joins Board

    comScore has named Madison Avenue vet and 360i founder Bryan Wiener its CEO, and added former GroupM digital chief Rob Norman to its board. … Read the whole story

  • Simulmedia Says More Cost-Effective To Avoid Prime Time

    The average cost per conversion -- to get consumers to buy a product or service for prime time -- comes to $12.58. Other dayparts … Read the whole story

  • Despite Weak Promotion, People Still Like Watching Broadcast TV

    Among adults 18-49 and 25-54, 57 of the top 60-rated original scripted series on TV this season are on the Big Four broadcast networks. … Read the whole story

  • Will Sinclair's Purchase Of Tribune Cause More Blackouts?

    A completed Sinclair deal to buy Tribune would give it enough stations to cover 70% of U.S TV homes. Current federal rules for station … Read the whole story

  • String Theories: Tucker Carlson And The Unspeakable

    Last week, after a series of controversial prime-time episodes about Syria on "Tucker Carlson Tonight," the host was M.I.A. Wednesday, Thursday and Friday nights. … Read the whole story