The star of "Sex and the City" announced her candidacy four weeks ago, intending to challenge Governor Andrew Cuomo in the democratic primary. Read the whole story
Key to the deal for Viacom is the addressable ad targeting of Comcast subscribers, which includes dynamic ad insertion into video-on-demand content. The agreement … Read the whole story
comScore has named Madison Avenue vet and 360i founder Bryan Wiener its CEO, and added former GroupM digital chief Rob Norman to its board. … Read the whole story
The average cost per conversion -- to get consumers to buy a product or service for prime time -- comes to $12.58. Other dayparts … Read the whole story
Among adults 18-49 and 25-54, 57 of the top 60-rated original scripted series on TV this season are on the Big Four broadcast networks. … Read the whole story
A completed Sinclair deal to buy Tribune would give it enough stations to cover 70% of U.S TV homes. Current federal rules for station … Read the whole story
Last week, after a series of controversial prime-time episodes about Syria on "Tucker Carlson Tonight," the host was M.I.A. Wednesday, Thursday and Friday nights. … Read the whole story