Saturday's televised royal wedding was the kind of crowd-pleasing telecast a TV critic would be crazy to nitpick over. Read the whole story
Media execs applaud networks that are reducing ad clutter, but are not likely to pay a big premium for fewer ads. Read the whole story
Kaufman will oversee all Viacom Media Networks, as well theatrical movie studio Paramount Pictures. She also oversees the company's partnership marketing efforts. Read the whole story
The number of vendors running this ad format is up 300% compared to the same quarter last year, according to Extreme Reach's Q1 2018 … Read the whole story
Asked which direction their clients would be shifting their TV and digital ad dollars in over the next 24 months, half the respondents to … Read the whole story
The new solution is geared toward content on TV screens, which are also where consumers increasingly spend their time watching premium content. It will … Read the whole story
The newly titled Duke and Duchess of Sussex departed Windsor Castle in a silver-blue Jaguar E-Type Concept Zero, an electric version of the 1968 … Read the whole story
While there was the usual celebration of linear TV, and the de rigueur embrace of data and targeting, there was another trend that permeated … Read the whole story
Ben Silverman, now chairman/co-CEO of Propagate Content, says competition is not only tough for content, but everyone is much smarter. Read the whole story