Apparently, the f-word is still capable of giving people a shock -- even in this day and age in which the word is in wide use. Read the whole story
Six-second ads on broadcast and network TV capture more attention per second than standard commercial units, according to an in-depth study released today by … Read the whole story
The U.S. product placement marketplace is poised to top $10 billion this year, thanks largely to increasing demand for higher-value integrations between brands and … Read the whole story
The approval of the deal -- with no restrictions from U.S. District Court Judge Richard Leon -- witnessed the biggest stock gains going to … Read the whole story
Per Nielsen, 34% of all persons ages two and older had at least one of these devices, while 27% had two and 9% had … Read the whole story
The new experimental-interactive unit, CBS Experiences, will create sponsored events at venues and touring exhibitions. CBS says it will provide "an opportunity to expand … Read the whole story
The platform connects ad views seen on broadcast tv to store location data through partnerships with Kantar -- which provides access to its ad … Read the whole story
NBCU has new targets as it grows its ad business and has proven it competes with every other media company, said Linda Yaccarino, chairman, … Read the whole story
The video advertising and monetization platform SpotX and the native supply-side platform Sharethrough are partnering "to bring SpotX's programmatic infrastructure for outstream demand to … Read the whole story
Just like TV networks, 38% of podcast deals are made as upfront buys -- media deals done in advance for an entire season, according … Read the whole story
The enormous popularity of superhero, "Star Wars," and other franchise movies has pushed more and more adults to abandon the cinema altogether and watch … Read the whole story
As the video ecosystem broadens, buyers need to keep pace with its growth in order to effectively deliver cross-screen audience reach to advertisers. Read the whole story
In a major move, it was announced that Fox Sports has acquired the rights for both the Spanish-language and English-language Club Tijuana home games … Read the whole story