TVBlog
by Adam Buckman, Featured Columnist
Media consolidation -- namely, the combining of already large companies to create even bigger ones -- is all the rage this week. Read the whole story
-
by Wayne Friedman
The program will run advanced TV campaigns against audiences, offering total transparency on media outputs, marketing outcomes, competitive insights and pricing. It also offers … Read the whole story
-
by Wayne Friedman
From April 1-June 15, national movie TV spending from movie studios totaled $363.1 million, according to iSpot.tv. A year ago it was $505.6 million. Read the whole story
by Alex Weprin
This week two OTT services launched, each aiming for a different slice of the market. The Hill, the D.C. political newspaper, rolled out hill.tv, … Read the whole story
by Alex Weprin
With Comcast and Disney now both bidding for control of much of 21st Century Fox's assets, the future of one of the largest streaming … Read the whole story
by Sara Guaglione
Hill.TV went live with the debut of "Rising," a morning show cohosted by former MSNBC anchor Krystal Ball and conservative radio show host and … Read the whole story
by Karlene Lukovitz
The humorous, U.S.-led campaign across TV, digital, out-of-home is first under the brand's new CMO. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Though media companies got bigger, TV networks' ad power has leveled off; some would say diminished. All that has shifted the upfront TV ad … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
We're twice as likely to trust news found through a search on Google as we are a social site. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
"Congestion on individual channels is no longer an issue that needs to be managed," Comcast says. Read the whole story