It was a first for a TV show and for the 50-year-old research company whose specialty is "measuring customer experience." Read the whole story
ESPN maintained the top overall rating with 124 million actions, along with 7.1 million shares by users. Actions are defined as total reactions to … Read the whole story
Verizon will provide 5G residential internet service in four cities this year: Indianapolis, Los Angeles, Houston and Sacramento. Read the whole story
For example, Toyota increased TV ad spend by 10%, and saw its search queries increase by 31%. Read the whole story
Actor Dennis Quaid is Esurance's newest spokesperson, marking his first on-screen commercial role. Developed with Leo Burnett Chicago, the "Surprisingly Painless" creative shows Quaid … Read the whole story
Ever try to buy a Nielsen TV rating point to improve a show's image? It can't be done. Read the whole story
Read The Boston Globe's editorial today and you'll notice something ironic: you'll notice that the "free press" doesn't come for free. Read the whole story