ESPN President Jimmy Pitaro said ESPN+ and direct-to-consumer is one of four pillars of focus for the company. Read the whole story

Execs say data-based audiences will grow in the return on ad investment. A new survey found 54% of respondents expected to see an 11% … Read the whole story

Siding against VidAngel, a federal appellate court has refused to restore claims that the major studios acted anti-competitively. Read the whole story

Netflix is testing out a new placement for promos for some of its original series: in between shows. Read the whole story

There is an entire industry springing up to support new content delivery technologies - particularly OTT (over-the-top). While digital media companies may have stepped … Read the whole story

At some point these two forces must merge: the ever-increasing availability of new datasets that expand our knowledge of consumer behavior and the legacy … Read the whole story

Last Thursday, the Great America PAC, a group to re-elect President Trump, ran a TV commercial on CNN's "Wolf Blitzer." Apparently, CNN is where … Read the whole story

The model analyzes "attribute density" in a new way to identify the type of consumers the campaign reaches, and then measure the return on … Read the whole story