The Tim Allen comedy returns to TV Friday on Fox well over a year since a new episode was last seen on ABC. Read the whole story
Condon will be responsible for Comcast Spotlight's sales revenue, execution and effectiveness across all lines of business. Read the whole story
TiVo Bolt OTA gives customers who cut the cable cord a way to watch local TV but also have a fully functioning DVR. Read the whole story
The tool, OTT Composer, allows for the quick creation of an interactive ad, as well as multiple variations and personalized versions. It can then … Read the whole story
Nielsen says 18- to-34-year-olds accounted for 53% of OOH viewers who watched summer sports. Read the whole story
It's estimated the campaign likely earned $163 million in free word-of-mouth marketing. Read the whole story
Existing backers Madrona Venture Group and Insight Venture Partners are leading the round. The company has now raised nearly $58 million since launching in … Read the whole story
Videa, the local TV automated/programmatic advertising platform, is in 150 markets across 80.2 million U.S. households. Read the whole story
Highlights from the Relevance Conference, held by AT&T and its newly branded advertising and analytic division Xandr. Read the whole story
Being able to completely track a piece of content no matter where it airs and how it is consumed is the Holy Grail of … Read the whole story
Enjoying bite-size video content while waiting on line at a bank, supermarket or doctor's office is what future TV viewers, especially young millennials desire. … Read the whole story
With CTV impressions, live-event streaming and audience targeting on the rise, Netflix and Amazon are about to push the button. Read the whole story