Television News Daily
Monday, October 8, 2018
  • Nielsen Catalina Solutions Expands Advanced TV Suite

    The suite allows CPG marketers to measure data-driven linear TV, addressable TV, over-the-top (OTT) video, and connected TV (CTV). Read the whole story

  • Digital Media Content Consumption Posts 15% Gain

    Google's YouTube, Google and Waze combined to account for 32.8% of digital media consumption. Facebook is showing erosion. Read the whole story

  • To Keep Younger Consumers In TV Ecosystem, Digital Video Needs To Be 'Easy'

    Making it easy is not just about removing friction between consumers and content, but about the full-stack experience, from subscriptions to delivery, Read the whole story

  • Names Matter. Either Consumers Recognize It - Or They Mock

    Netflix rolls easily off the tongue. And with nearly 120 million worldwide subscribers, who could argue? But Tronc? That name is looking for a … Read the whole story