TVBlog
In this new series, an African-American football star from an inner-city high school is recruited to play in Beverly Hills. Read the whole story
The Measurement Partner Program will aid brands and publishers running OTT advertising campaigns on Roku's platform. Read the whole story
News that the CBS board is planning to "test the market" when it comes to finding a potential buyer sent the stock rising 3%. Read the whole story
WatchBack is designed to offer users some free content as well as entries into sweepstakes for prizes in exchange for sampling NBCUniversal programming, and … Read the whole story
Total digital video ad spending -- which includes social platforms -- will make up 25% of all U.S. digital ad spending. Read the whole story
The unnamed venture will include a direct-to-consumer offering that spans content and commerce, with daily online content and a weekly unscripted lifestyle TV program. Read the whole story
Vudu, the streaming video service owned by Walmart, says it has signed a deal with MGM to develop TV series based on the independent … Read the whole story
- COMMENTARY
Marketers and media and tech companies face the issue of how today's younger consumers will watch video -- a topic of many panel discussions, … Read the whole story
- COMMENTARY
In merging Fox businesses into Walt Disney, top management will be covered. But one analyst predicts 5,000 to 10,000 could be laid off. Read the whole story
