Could a non-comics fanatic enjoy WarnerMedia's cultish new SVOD service, DC Universe? I decided to find out. Read the whole story
E.W. Scripps Company is buying 15 TV stations in 10 markets from Cordillera Communications. Cordillera owns and operates television stations in small- and medium-sized … Read the whole story
The Buyer's Guide addresses the workflow of the attribution process, what to look for in attribution partners and matching exposure data to households as … Read the whole story
NBC has dropped "Megyn Kelly Today," due to her remarks about racism. Next week, the 9 a.m. hour will be hosted by other 'Today' … Read the whole story
Most -- nearly 85% -- of the enterprise value of Nielsen comes from its "Watch" division, which comprises its media measurement services. The rest … Read the whole story
The solution, TV Content Reporting, is a plus for advertisers. It could allow better alignment with content -- something currently par for the course … Read the whole story
The amount spent on mobile video advertising overall rose 41% in Q2 2018 -- nearly double the industry growth between 25% and 28% per … Read the whole story
Hillary Clinton's private computer server was a bad idea, but no security was breached or crime committed. Conversely, the Russians and Chinese hacked into … Read the whole story