Is comedy funnier in color? Traditionalists would likely answer no to that question. Read the whole story
Linear TV has a 41.9% share of all worldwide advertising in 12 key markets -- the U.S., UK, Australia, Brazil, Canada, China, France, Germany, … Read the whole story
Channing Dungey, former president of ABC entertainment, has joined Netflix, intensifying the future battle in the OTT space between Walt Disney and the big … Read the whole story
Share of viewing on internet-connected devices was 16.5% for adults 18-49 during Nov. 2018, 11.9% in Nov. 2017 and 8.4% in Nov. 2016. Read the whole story
Oculus Go owners will be able to download the Sling, ESPN and Fox apps in the Oculus app store this week. In addition, new … Read the whole story
Jay Prasad, chief strategy officer, VideoAmp, the TV/digital advertising tech company, says audience-based guarantee buys could grab 10% to 15% of the market. Read the whole story
With a young, engaged audience, esports presents a new opportunity for advertisers and marketers looking for the next generation of sports fans, but the … Read the whole story
With sports broadcasting rights up for grabs in 2021, it's important for marketing and media strategists to stay informed on different avenues - so … Read the whole story
Search engine marketing ranked No. 7 on the entire list, but first in terms of the top digital media that big local advertisers buy. … Read the whole story