It is a rare phenomenon for a new show to start out so promisingly, and then suddenly walk off a cliff into the abyss of TV tastelessness. Read the whole story
Cox Enterprises is nearing a deal to sell its 14 TV stations to private equity firm Apollo Global Management for nearly $3 billion, according … Read the whole story
The company's programmatic advertising spend is worth tens of millions of dollars each year, and includes a mix of video, display, mobile and native … Read the whole story
Epix Now is priced to undercut its competitors at $5.99 per month, and will include MGM's full library of movies. Read the whole story
A number of brands are using Sunday's broadcast to introduce new creative to reach the expected 20-plus million audience. Read the whole story
CBS posted lower traditional TV viewing for "Super Bowl Llll" versus 2018's game --- but says out-of-home viewing was even with 2018 total. Read the whole story
In a world of cord-cutting and ever-expanding OTT platforms, consumers may want the "nuanced" approach -- building their own virtual pay TV portal. Read the whole story