Looking to cut even more TV commercial time, NBCUniversal will expand its Prime Pod to the network group's entire roster of TV networks, beyond … Read the whole story

When it comes to video advertising, TV is still king, but digital video is growing fast. According to Nielsen, digital video advertising is driving … Read the whole story

Tremor Video is adding new capabilities to its CTV offerings that incorporate exclusive data partnerships with companies such as Dstillery and Alphonso. Read the whole story

Auto brands are behind the market as a whole in embracing internet advertising -- spending 22.9% online in 2018 compared to global average of … Read the whole story

Netflix is ending its five-year partnership with Disney-owned Marvel, which includes canceling all five of its original scripted series based on the characters, Iron … Read the whole story

The success of Hulu and YouTube TV shows the power of marketing and consumer experience. Read the whole story