TVBlog
Some might argue that the creative process yields the best results in environments that are not strictly structured. Read the whole story
Executives placing TV program promos on YouTube can access tune-in campaign results directly in the Google Marketing Platform -- to improve optimization of media … Read the whole story
NBC is now tied with Fox at a 1.8 rating/8 share, with CBS at 1.7/7, according to Nielsen's live program-plus-seven-day time-shifted viewing numbers. Read the whole story
Since March 1, Gray Television has been up 20%, while Tegna has added 18%, Scripps is up 13%, Sinclair has gained 9% and Nexstar … Read the whole story
Measurement and research firm Survata is now measuring the impact of video advertising on Hulu. Read the whole story
The company will give registered users blockchain-based tokens for watching content or sharing the app with friends. The token, which it calls TTU, can … Read the whole story
On average, an elevator ride is 67 seconds. Newsy's content "is easily digestible," a good fit for Captivate's media screens, says a company executive. Read the whole story
- COMMENTARY
The longtime main competitor to landline-based cable TV operators is now being usurped by Internet-delivered services of TV networks and on-demand programming. Read the whole story
- COMMENTARY
For one, TV ads provide reassurance that a brand is legitimate; they also enable you to tell a cohesive story. Read the whole story
