This new truTV comedy called "Tacoma FD" seems to have been created by and for 14-year-old boys. Read the whole story
The initiative, called P1, will allow marketers to target and optimize media plans and earn near real-time measurement on back-end reporting. Read the whole story
Univision Communications' TV ad revenue sank nearly 7% in Q4 to $337 million, due to its dispute with Dish Network and being off the … Read the whole story
The data company says it is one of the few to measure both set-top-box data and other sources of TV viewership data, over the … Read the whole story
The company says A+E Networks, AMC Networks, Sony Crackle, and Tubi TV have signed on to integrate with VideoAmp's platform. Read the whole story
Customers of Adobe Marketing Cloud, Adobe Audience Manager and Adobe Analytics products will be able to target the fast-growing OTT audience through Roku devices. Read the whole story
A new survey suggests Hulu may be leaving money on the table with its deep discount to Spotify subscribers, but its ultimate goal appears … Read the whole story
TV and radio stations, followed by newspapers, remain the go-to source for local news for most Americans, according to findings of a nationwide survey … Read the whole story
What's the marketing message in the future for Netflix? It's about to go head to head with big competitors including Walt Disney, NBCUniversal, WarnerMedia … Read the whole story