TVBlog
by Adam Buckman, Featured Columnist
For this unusual, program-length stunt, the entire show took place outside the confines of Jimmy Fallon's usual studio at 30 Rock. Read the whole story
by Alex Weprin
Both Sony and CSSE will contribute programming and assets to the new entity. CSSE stock was up 13.6% after hours following the news. Read the whole story
by Wayne Friedman
Direct video advertising deals resulted in 87% of all total ad views for linear TV and digital premium video buys -- up 19% year-over-year. Read the whole story
by Wayne Friedman
Connected TV impressions in 2018 made up 28% of all campaigns monitored by Innovid -- with mobile still tops in impressions. Read the whole story
by Larissa Faw
NBCUniversal (NBCU) is awarding media planning and buying duties for the company's NBC Entertainment and Syndication businesses to Publicis Media's Spark Foundry after a … Read the whole story
by Gavin O'Malley
The new feature allows several broadcasters to stream live video in a single window. With Squad Stream, desktop viewers can stream up to four … Read the whole story
by Alex Weprin
While some companies have tried to build out their own in-house solutions, FuboTV's technical success suggests that cloud-based platforms may be just as efficient. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV companies can be fuzzy when it comes to monetization of their premium video -- in terms of advertising and affiliate revenue. After all, … Read the whole story