"Game of Thrones" feels like something Cecil B. DeMille would have directed if he had lived long enough to be employed by HBO. Read the whole story
Fox News' future may be its direct-to-consumer play Fox Nation, which appears to be performing better than expectations and attracting younger "super fans" who … Read the whole story
Through smart TVs, Kinetiq says it can link TV brand exposures to household-level data and brands' first-party data -- measuring ROI across paid and … Read the whole story
Among all consumers, 44% chose Netflix if they could only keep a limited number of platforms. Read the whole story
Netflix's move may appease industry execs. It has been criticized for looking to garner major awards for its movies, which are primarily intended to … Read the whole story
DTC consumers spend 13 hours per week watching live or on-demand streaming TV -- 70% more vs. time spent on social media. Read the whole story
As part of the deal, FreeWheel's Monetization and Revenue Management platform will power Hearst's OTT ad product Hearst Anyscreen, providing expanded access to OTT … Read the whole story
A Congressional hearing about hate crimes was streamed live on YouTube Tuesday, and the Google-owned company had to disable comments on the stream after … Read the whole story
Byron Rex Phillipson, in his new role, will lead the marketing team responsible for brand, product, digital and experiential marketing at Twitch. He will … Read the whole story
Who could blame the upstart Alliance of American Football for wanting to have a go as a spring football league -- given the NFL's … Read the whole story