TVBlog
by Adam Buckman, Featured Columnist
The title of this new ABC comedy series "Bless This Mess" gets it half right. The show is a mess. Read the whole story
by Wayne Friedman
CFlight offers a single audience guarantee, based on specific demographic impressions on average commercial minute ratings. They include live and delayed TV viewing, VOD, … Read the whole story
by Wayne Friedman
AT&T has sold its nearly 10% in Hulu back to the company -- not directly to Walt Disney, as analysts expected -- in a … Read the whole story
by Fern Siegel
Nora Zimmett will oversee all programming, as well as the launch of The Weather Channel en Espanol. Read the whole story
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by Alex Weprin
7Park Data does not provide full-fledged ratings data on number of viewers, but data that gives a general sense of how popular specific shows … Read the whole story
by Wayne Friedman
The decline in box-office revenue follows movie-studio marketing. U.S. theatrical film spending on national TV is well under levels of a year ago. Read the whole story
by Melynda Fuller
Epic will become an independent entity under the new division. The company is working on an Apple anthology and an untitled story about John … Read the whole story
by Tony Jarvis
Advertising Research Foundation President-CEO Scott McDonald underscored importance of unified, independent, third-party measurement across each media platform. Read the whole story
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by Alex Weprin
At YouTube, Piper will deveop new unscripted programming and live events, as well as projects with music and celebrities. Specifically, YouTube says it is … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Why does the upfront continue, especially when overall revenue results are virtually flat year-to-year? Read the whole story
COMMENTARY
by Alex Weprin, Staff Writer
While platforms like Hulu are delivering advanced ad experiences, companies such as BrightLine are developing, building and deploying these experiences across OTT and connected … Read the whole story