TVBlog
TV star Volodymyr Zelensky won the presidential election this past weekend in Ukraine with an estimated 73% of the vote. Read the whole story
Connected TV impressions, as a share of digital video ad impressions, rose to 44% in Q4 2018 from 15% in the same period a … Read the whole story
Digital ad revenues, mostly from TV networks' OTT platforms/partnerships, are forecast to rise to $4.95 billion, representing 6.5% of all 2019 TV ad revenue … Read the whole story
The research also says 56 million U.S. consumers over 50 seek new products that are beneficial to them, compared to 44.8 million millennials. Read the whole story
If they open Sling's Roku app, users can watch the basketball game. It's a customer-acquisition opportunity. Read the whole story
The CNN channel on Pluto TV will not be the linear, live CNN channel but will include a "curated playlist of short-form digital content … Read the whole story
In an open letter posted to the company's website, Philo CEO Andrew McCollum was surprisingly blunt about the decision. Read the whole story
Consumer media/entertainment deals totaled 70 and were valued at $7.1 billion in Q1 2019, down from Q1 2018's 148 deals and $11.4 billion value. Read the whole story
Charter Communications has agreed to expand its rural broadband network in New York, in order to resolve a dispute with regulators. Read the whole story
COMMENTARYWhile Netflix has established itself as the "everything service," Disney is preparing to enter the market as a place for higher-quality fare, including top-tier … Read the whole story
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Digital companies are doing better than traditional media in the financial arena. Read the whole story
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OTT ads offer the ability to target lower-funnel activity, going beyond pure brand awareness to run creative that will inspire immediate action. Read the whole story
