Joseph Ianniello took over from CEO Les Moonves; he will stay through December 31. Read the whole story

PwC found 36% of viewers have subscribed to a new video service just to watch one particular show -- original or not. Read the whole story

The deal will result in special offers for Verizon customers, perhaps reducing the cost of YouTube TV. Read the whole story

This season focuses on making the perfect pizza, with each episode dedicated to making one component of that pizza from scratch. Read the whole story

Fans are open to marketing messages, but look for marketers that understand the esports landscape. Read the whole story

SIMID is designed to be a replacement for the Video Player Ad Interface Definition (VPAID), providing improvements in transparency, as well as enhanced interactive … Read the whole story

Marketers in major Western European nations are shifting their programmatic media-buying in-house, at least partially, according to an in-depth series of analyses released today … Read the whole story