TVBlog
To air its eight hours of coverage this week, the network will forego regularly scheduled airings of some of its highest-profile shows. Read the whole story
OpenAP 2.0 will be accessible at OpenAP.tv and for agency planning systems and approved digital sales platforms. Read the whole story
In what could be one of the greatest returns on advertising investment this year, Walt Disney Co. has spent $13.6 million on ads promoting … Read the whole story
Whitney is now head of worldwide paid media, partnerships, promotions and consumer products at Lionsgate. Read the whole story
In a rare cross-industry exercise to plan for how 5G and ATSC 3.0 might impact the advertising and media industry, a consortium backed by … Read the whole story
Video subscribers from DirecTV, DirecTV Now and AT&T's older fiber-based U-Verse were collectively down 6% to 23.9 million. Read the whole story
The AT&T cellphone business added 80,000 customers, a much better outcome than the decline of 44,000 analysts had predicted. Read the whole story
The offering drew far more interest than anticipated, and received $6 billion in orders. Read the whole story
The deal spans 35 markets and includes online games, sweeps, TV, digital, and in-store promotion. Read the whole story
- COMMENTARY
While CBS may have an average viewer median age of 60 on its linear TV network, the same shows on OTT platforms yield audiences … Read the whole story
- COMMENTARY
Greenfield explains the Kantar Marketplace, a "one-stop, research and insights store that includes key offerings across Kantar's portfolio of solutions." Read the whole story
