Calling it the "largest initiative in our company's history," NBCU ad sales chief Linda Yaccarino painted the company's upcoming streaming service as the only … Read the whole story

The deal, which gives Disney full control of Hulu and three big digital video platforms, comes on the same day as Disney's upfront programming … Read the whole story

The new video ad marketplace will be called "Community" and be cross-platform, encompassing OTT, CTV, digital, and mobile. Read the whole story

Fox sees "WWE Smackdown Live" as a marketing tool, especially when it comes to co-family viewing. Read the whole story

The deal includes building a ESPN-branded studio at The LINQ Hotel & Casino in Las Vegas, where sports betting-themed content will be created, along … Read the whole story

Following the acquisition, the magazine's multiplatform content will be distributed globally on GolfTV and give Discovery's global golf media business a dominating presence in … Read the whole story

The assignment is shifting to Disney incumbent OMD, which has a custom unit dedicated to serving the entertainment giant. While the news undeniably hurts … Read the whole story

The ad features a song from the Latin music star's new album. Read the whole story

Fox will get half of its revenue from advertising and half from affiliate relations, or fees for programming. Read the whole story