"The Big Bang Theory" ended its run with two back-to-back episodes that were long on sentiment -- and the show's trademark comedy. Read the whole story
Outside the upfront locations across NYC, a Carnegie Deli-themed food truck -- emblazoned with imagery from the show -- handed out complimentary pastrami sandwiches. Read the whole story
Amazon Fire TV, the set-top-box streaming platform, says it has 34 million users -- making it the leading OTT platform. Read the whole story
Conde Nast is targeting Upfront locations in New York, playing marketing videos on 80 digital screens around the city. Read the whole story
Disney will benefit from the direct customer relationship, as well as synergies with existing businesses. Disney will also bundle Disney+, Hulu and ESPN+ together, … Read the whole story
The 82-minute video shows ASMRtists experiencing "Reese Ritual," will be promoted in a "Handmaid's Tale" takeover and will stream on Crave. Read the whole story
Last year, WPP said it was selling a majority stake in its research arm as part of an ongoing streamlining process. A deal is … Read the whole story
The TV industry abounds with research of how ads can and do work differently for different campaign objectives depending on their length. Read the whole story
"Game of Thrones" got a fivefold increase in social interaction after its ads ran, proving that second-screening is very real. Read the whole story
With Fox News Channel, media analysts say they know what they are getting. Until they don't. Read the whole story