TVBlog
This new prime-time summer series is exactly what it purports to be -- a frothy soap about warring families set in a sexy Miami Beach hotel. Read the whole story
Magna says nonlinear TV advertising sales on Hulu, full-episode players, and other digital areas will increase to $2.6 billion in 2019. This will represent … Read the whole story
The six-game series averaged 14.3 million viewers, down from 17.6 million last year. Overall, this year's event was the lowest-rated NBA Finals since 2007 … Read the whole story
Duration-weighted impressions could be the most significant change in the underlying currency used by advertisers and agencies to value ad buys across media, but … Read the whole story
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The industry desperately needs a mechanism to ensure the voice of the customer, especially advertisers, is clearly enunciated and guides the product strategy of … Read the whole story
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How does this affect traditional TV companies starting up premium video OTT services? Read the whole story
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Newsy has pivoted from desktop syndication to OTT, which has proven successful but difficult "and a dangerous place to go" without pay to play, … Read the whole story
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The Local Media Consortium and Local Media Association recently announced results from their first Branded Content Project, which details how local media approaches and … Read the whole story
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Amazon, Facebook and Google will account for 43% of the $129.34 billion in U.S. digital ad spend in 2019, vs. eMarketer's estimate of 68%, … Read the whole story
