Television News Daily
Monday, June 17, 2019
  • Forecast: Nonlinear TV Ads To Grow 22% In 2019

    Magna says nonlinear TV advertising sales on Hulu, full-episode players, and other digital areas will increase to $2.6 billion in 2019. This will represent … Read the whole story

  • NBA Finals Down 19% In Viewers

    The six-game series averaged 14.3 million viewers, down from 17.6 million last year. Overall, this year's event was the lowest-rated NBA Finals since 2007 … Read the whole story

  • Ad Execs Say They're Unaware, Don't Understand New 'Duration-Weighted' Ad Impression Standard

    Duration-weighted impressions could be the most significant change in the underlying currency used by advertisers and agencies to value ad buys across media, but … Read the whole story

  • Solving The Reach Problem

    The industry desperately needs a mechanism to ensure the voice of the customer, especially advertisers, is clearly enunciated and guides the product strategy of … Read the whole story

  • Facebook Watch Is Forecast To Pull In $5B In Video Ad Revenues

    How does this affect traditional TV companies starting up premium video OTT services? Read the whole story

  • Betting Big On OTT

    Newsy has pivoted from desktop syndication to OTT, which has proven successful but difficult "and a dangerous place to go" without pay to play, … Read the whole story

  • Branded Content Project Details Local Media Spend, ROI For Publishers

    The Local Media Consortium and Local Media Association recently announced results from their first Branded Content Project, which details how local media approaches and … Read the whole story

  • Marketers Want Alternatives To Amazon, Facebook, Google

    Amazon, Facebook and Google will account for 43% of the $129.34 billion in U.S. digital ad spend in 2019, vs. eMarketer's estimate of 68%, … Read the whole story