A weekend newspaper story about obesity in America did not explore TV's role in promoting the consumption of unhealthy foods. Read the whole story
The partnership gives TV buyers cross-platform access to more than 600 publishers offering video inventory through SpotX across all screens and streams. Read the whole story
Various brands are hoping their merchandise survives the journey through the Upside Down. Read the whole story
Advertisers and media buyers are using multiple, disparate sets of data to target audiences and buy digital media, but struggle to harmonize them and … Read the whole story
The campaign asks users to share their homemade videos wearing clothes from Uniqlo's UT t-shirt collection that play off pop culture figures and some … Read the whole story
Equally critical, the open-access consumer data feeding both AVOD and SVOD models may not be such a given going forward. Read the whole story
For all the discussions about how media dollars have moved back to TV, the upfront really hasn't seen much growth. Read the whole story