TVBlog
by Adam Buckman, Featured Columnist
The show is called "What Just Happened??! With Fred Savage" and it is a savage send-up of over-hyped "aftershows." Read the whole story
by Wayne Friedman
Compulse360 will offer advertisers near real-time campaign metrics of advertising in-flight. Read the whole story
by Wayne Friedman
The Dow Jones U.S. Broadcasting & Entertainment Index rose 24.9% for the first six months of 2019 to 1,518.14. Read the whole story
COMMENTARY
by Karlene Lukovitz
Comscore's latest report includes hints of maturing amid the go-go OTT landscape. Read the whole story
COMMENTARY
by Mandie Clem
Pop quiz! When we say a TV show has a 130 index for a given target, does that mean: (a) our target is 30% … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In the new world of consumer marketing, returns and cancellations should be no problem, no hassle. Read the whole story