Friday, July 5, 2019
TVBlog
Lee Iacocca's death revived memories of an era in TV advertising in which a small group of CEOs pitched their products personally. Read the whole story
The terms dispute leaves platform users without access to major networks' programming and local news. Read the whole story
If Netflix added advertising but lowered prices, 22% of consumers said they'd drop the streamer. Read the whole story
With speculation running rampant that Netflix might ultimately introduce ad-supported models, new consumer research indicates that it would lose subscribers, especially if it doesn't … Read the whole story
COMMENTARYThe brand extensions of 'GOT' are proving lucrative, underscoring the economic power of TV brand engagement. Read the whole story
