Television News Daily
Monday, July 15, 2019
  • Amazon Ramps Up TV Ad Spend For Prime Day

    Some $7.9 million has been spent to date -- June 30 to July 15 -- with big dollars spent on Univision ($1.3 million), NBC ... Read the whole story

  • IAB Study Finds TV Ads Still Best At Generating Awareness, Even For D2C Brands

    TV remains the dominant medium for generating brand awareness for both D2C brands, as well as conventional "incumbent" brands, according to an in depth ... Read the whole story

  • Marketing Machine Shaq O'Neal Gets Personal With Endorsements, Epson Is Latest Deal

    O'Neal was happy to see Epson add eco-friendly cartridge-free printers. Its latest color toners can last years without refills. Read the whole story

  • What If Ads Are Seen, But Consumers Can't Buy The Products?

    While lower-income TV households continue to subscribe to traditional pay TV providers - or their discounted services, digital or otherwise - not every home ... Read the whole story