Despite heavy speculation, Netflix will remain ad-free. The company is focusing on viewer satisfaction and rejects the race for ad revenue. The announcement comes … Read the whole story
Long-term, analysts worry about popular off-broadcast network shows leaving Netflix soon: "The Office" and "Friends." Read the whole story
Following Publicis' acquisition of Epsilon and WPP's sale of a majority stake of Kantar, Nielsen is the last major industry data business under strategic … Read the whole story
To many consumers, advertising support just means a way to keep subscription prices down. For Netflix and HBO, content is king. Read the whole story