"Pennyworth" is what a modern-day TV series should be -- hugely attractive, entertaining and packed with action. Read the whole story
For its prime-time programming on the NBC Television Network, the network posted an average 14% hike in the price (cost) per thousand viewers; cable … Read the whole story
The tool, based on four years of impression data from Nielsen or Comscore, uses machine learning and computer algorithms to aggregate impressions, and is … Read the whole story
Results of a Hollywood Reporter, Morning Consult survey spotlight the crucial battle to get into consumers' top two or three choices, especially with more … Read the whole story
The new HBO SVOD will offer NBA, MLB and other live sports now on WarnerMedia properties, and the CBS blackout could be resolved soon … Read the whole story
Comcast pulled in 10% more revenue in high-speed broadband revenue to $4.6 billion, with virtually flat results in its cable TV video business to … Read the whole story
Though ad-supported streaming platforms contribute to fractionalized media viewership and consumption, it's good for marketers. Read the whole story
Parity reached between social and mainstream media means fake news must be tackled. Read the whole story