Consumer Reports' annual take on the value of cable television is less harsh this year than it was a year ago. Read the whole story
Disney advertising sales completed its networks upfront deals with CPMs prices growing by 12% to 15% across all dayparts. Read the whole story
As CBS merger talks continue, Viacom beat Q3 earnings expectations and saw ad revenue grow 6%--the first such ad growth since Q3 2014. Read the whole story
Ethnic minorities represent nearly 40% of the U.S. population, yet multicultural media spending makes up only 5.2% of the U.S. marketing industry, according to … Read the whole story
The NFL contest lets fans try to predict various game events or player performances: How many touchdowns will the quarterback throw? Read the whole story
Advertisers are people too, and they're not stupid. They have to wonder how many viewers actually pay attention to all those lame ads. Read the whole story