TVBlog
by Adam Buckman, Featured Columnist
The Walt Disney Company, which has long insinuated itself in all our lives, seems more omnipresent than usual these days. Read the whole story
by Wayne Friedman
Turner and NBA Digital say they are launching the first sports league D2C platform to feature live games -- NBA TV. It will include … Read the whole story
by Joe Mandese
The connected TV ad market will expand 40% in the U.S. this year, according to new estimates released this morning by the statsmasters at … Read the whole story
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by Wayne Friedman
Nearly 40% of all streaming ads completely failed to play in Q3, with other ads plagued by delays, according to research platform Conviva. Read the whole story
by Wayne Friedman
As part of the rebranding, Comcast Spotlight is adding two addressable offerings: Audience Intelligence and Addressable Full Avail. Read the whole story
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by Wayne Friedman
DeBevoise had been president/chief operating officer, CBS Interactive. Lanzone will step down at the end of 2019, becoming executive-in-residence at Benchmark Capital. Read the whole story
by Wayne Friedman
Former senior Turner TV Network ad exec Donna Speciale has been appointed to the board of directors of National CineMedia, the in-theater ad network. Read the whole story
by Karlene Lukovitz
The capability is real, but Meyers is confident his fans -- who love his Trump bits -- will understand that it's meant as "just … Read the whole story
by Fern Siegel
Company veteran Todd Johnson has a long tenure with the digital news platform that targets an African-American audience. Read the whole story
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by Karlene Lukovitz
Sabio's App Science TV ties behavioral data from mobile users and AI-driven insights to CTV households. Read the whole story
by Karlene Lukovitz
Maine has delayed enforcing the law, which took effect on Sept. 19, but Comcast and cable broadcasters including Disney, NBCU and Fox Cable aen't … Read the whole story
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by Laurie Sullivan
YouTube on Tuesday launched Shopping ads in its home feed and in search results. Shoppers may now see a carousel of images with product … Read the whole story
by Joe Mandese
Outdoor, radio and print-based media -- once the bulk of all ad-supported media (pre-TV's introduction in the 1950s) -- now are the overlooked stepchildren … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Entertainment consumerism is a fiercely competitive game. Is the big retailer willing to play? Read the whole story