The decline in prime-time broadcast TV ad revenue is due to fewer new scripted TV show premieres, including overall multi-hour programming "events," says James … Read the whole story

Noting that two of the category's biggest players -- Netflix and AT&T -- already are spending about $1 billion each annually to market their … Read the whole story

Netflix, Disney+, Apple TV+, Amazon, NBC's Peacock and AT&T's HBO Max could each spend around $5 billion on content in the U.S., according to … Read the whole story

David Nevins and Chris McCarthy are among those adding responsibilities. Two veterans are leaving: Comedy Central's Kent Alterman and Viacom Media Networks' Sarah Levy. Read the whole story

CEO Zaslav alludes to a uniform, interactive platform, Discovery's niche focus and its successful partnering strategy overseas. He also stresses that Discovery "wants to … Read the whole story

New Yorkers are being targeted with star appearances and an all-day streaming cube event for the Nov. 12 launch. Read the whole story

Beauty advertising, long associated with glossy magazines like Conde Nast's 'Vogue' or heavy TV ad spending, has begun shifting quickly to other forms of … Read the whole story

The U.S. ad market turned in its strongest September ever, with demand from advertisers expanding 8.2% over September 2018, according to the most recent … Read the whole story

There was some interesting math in what The Trade Desk presented to investors, analysts and the press in last week's Q3 earnings release. No, … Read the whole story