Fred Rogers was the last and perhaps the first of his kind -- a TV personality like few others. Read the whole story
The "What is Trump Afraid Of?" spot will run on four consecutive days on Fox News' "Fox & Friends." Read the whole story
The deal, for new subscribers or those who cancelled at least 12 months ago, is for the ad-supported service, which is normally $5.99 per … Read the whole story
NBCU has aired some 365 on-air promos on its networks and programs in the last month, pulling in 416.3 million impressions from Oct. 25 … Read the whole story
"Significant news events drive viewership in locations that might not usually have news on their screens," according to Tunity. Read the whole story
In five years, by 2025, a new study estimates video will account for 75% of mobile data traffic, up from 60% in 2019. Read the whole story
The year ahead will bring more standardization, measurement and attribution, next-gen video creative and, possibly, more cross-platform sharing traditional TV viewership data, say leading … Read the whole story