Since 2007, the foundation of Gwyneth Paltrow's goop empire has been her website, goop.com. Now she is adding a TV show. Read the whole story
While many factors contribute to a TV commercial's success, less commercials in a group of TV spots has the highest importance. According to a … Read the whole story
ViacomCBS faces challenges including finding audiences not always associated with the network, says Michael Benson, new president/chief marketing officer of CBS, who came from … Read the whole story
The current blackout affects TV stations Apollo acquired last year from Northwest Broadcasting. But the Dish/Apollo clash over retransmission terms could also affect the … Read the whole story
The new platform has three options: Peacock Free, a free ad-supported service offering more than 7,500 hours of programming; Peacock Premium, a $4.99/month ad-supported … Read the whole story
Interactive CTV ads generated as much as 447% more earned time with viewers than standard ads. Read the whole story
In this week's edition, I break down the winners and losers in the Streaming Wars. Read the whole story
Prime-time ad scarcity is something traditional TV knows well. Reports suggest Amazon is promising a $40 CPM deal for publishers that commit. Read the whole story
Tyler "Ninja" Blevins has been one of the biggest (if not the biggest) names synonymous with gaming and esports for the past few years, … Read the whole story
They say necessity is the mother of invention, but on Madison Avenue, it frequently fathers innovation. Read the whole story
Normally, this category recognizes suppliers of media inventory, data or technology, but in a MediaPost first, we're naming an industry watchdog. Read the whole story