Sorry to those who have no idea who he was, but Gene London was the best-loved kids' TV personality in the history of Philadelphia. Read the whole story
Fox News Channel led on day one with 2.65 million, then dropped 35% to 1.72 million. MSNBC tallied 1.91 million on the first day … Read the whole story
Bloomberg's campaign has the highest spending among all Presidential candidates at $258 million and is largely focused on traditional media -- mostly local TV, … Read the whole story
A focus on ongoing headline news, original longer-form news and documentary offerings aims to position the channel as the leader among the young demographics … Read the whole story
NBC News Studios will produce premium, high-profile documentaries and other nonfiction programming that helps attract streaming subscribers. Read the whole story
Unlike the Super Bowl, whose annual advertising price tag seems to defy gravity, going up every year, the next big perennial TV advertising event … Read the whole story
Disney+ is seeing increased consumer intent to purchase the service against flat intent for other premium streaming services -- Netflix, Amazon, Hulu, Apple TV+ … Read the whole story
A new Pew Research Center study found Democrats trust three-quarters of the news sources prompted in the survey, while Republicans said they trust less … Read the whole story
The spots are from The Martin Agency, which split with Discover in October after 13 years. Read the whole story
Reports peaked around 3 p.m. EST, with most complaining of loss of internet service. Read the whole story
Ad fraudsters are constantly finding new ways to raid media budgets. Right now, many OTT budgets represent a free lunch. Read the whole story
Some brand executives have told ad agencies they are afraid of alienating customers or drawing the wrath of a Trump tweet. Read the whole story
The answer to video game industry's historical challenges is to pivot its ad businesses into the TV ad ecosystem. Read the whole story