TVBlog
by Adam Buckman, Featured Columnist
The subject of acting classes as a source for comedy has come up enough times on TV recently to qualify as a trend. Read the whole story
by Wayne Friedman
Just 24 brands have released Super Bowl ads and/or ad teasers on a variety of platforms including YouTube and Facebook, according to iSpot.tv. This … Read the whole story
by Wayne Friedman
MSNBC ran just 222 paid advertising/network promo prime-time airings for the most recent week. Fox News Channel had 402 vs. 629 the previous week … Read the whole story
by Joe Mandese
MRI-Simmons, the dominant source for consumer media, lifestyle and product usage data used for media planning on Madison Avenue, has struck a deal with … Read the whole story
by Joe Mandese
Google, which effectively became a TV advertiser 10 years ago with its first Super Bowl spot, will be back in the Big Game with … Read the whole story
by Tanya Gazdik
John Legend and Chrissy Teigen "'stand as a symbol for keeping it real," says Innocean's Bob Rayburn. Read the whole story
by Karlene Lukovitz
Fraudsters exploited mobile ad-security loopholes via Grindr users' devices and Roku apps and devices to trick advertisers into thinking they were buying ads on … Read the whole story
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by Wendy Davis
The mother of a 5-year-old YouTube viewer has no grounds to sue the online video company or channel operators including Hasbro, the Cartoon Network, … Read the whole story
by Melynda Fuller
Daily bell-to-bell coverage includes the shows "The First Trade," "On the Move," "YFI PM," "The Ticker" and "The Final Round." Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Any new TV commercial could be a best-of effort, resembling a TV rerun, something our entertainment-savvy President understands. Read the whole story
COMMENTARY
by Karlene Lukovitz
In U.S. broadband households, SVOD adoption has plateaued at 71%, according to new research from Parks Associates. But the report also found that total … Read the whole story
COMMENTARY
by
The partnership with Google signals how the programmatic ad market is evolving from the common practice of selling discounted remnant ad inventory to the … Read the whole story