TVBlog
This year's audience tally represents a far cry from Oscars of yesteryear that routinely drew twice that amount. Read the whole story
Although early-season NBA TV ratings have been mediocre at best, TNT has seen strong ad results in revenue, new advertisers, and pricing for regular-season … Read the whole story
Viewability and attention increase for viewers in each succeeding age segment, according to the study. TVision defines "viewability" as how effectively viewers are kept … Read the whole story
Political ad spending during the 2020 campaign cycle will approach $7 billion, accounting for 1.4% of all media advertising revenues, according to a first-ever … Read the whole story
The AVOD -- which is apparently seeing the greatest growth internationally -- also reported total global view time of 163 million hours in December, … Read the whole story
- COMMENTARY
Advertisers have developed an appetite for deeper audience segmentation and insights that go far beyond age and gender. These capabilities require more data points … Read the whole story
COMMENTARYMillennials -- particularly women -- are heavy Instagram users, but like other age groups, Facebook is their most-used platform. Seventy percent use Facebook daily … Read the whole story
- COMMENTARY
What the ads didn't mention: Quibi is virtually defined and used as all-mobile video platform. Read the whole story
