TVBlog
A look at the streaming-service names we have right now reveals a number of different approaches. Read the whole story
The new TV and digital ad buying/management platform will allow marketers to target key audiences for all NBC screens, networks, and dayparts -- all … Read the whole story
Netflix says the list "will be updated every day and the position of the row will vary depending on how relevant the shows and … Read the whole story
The new structure has two groups, both reporting to EVP Michael Quigley: one for HBO Max, one for the entertainment networks. Read the whole story
Daugherty, a 33-year veteran with the company, had been executive vice president of marketing for ABC Entertainment and ABC Studios since 2017. Read the whole story
The room contains Principal-branded decor and design elements in the brand's colors, as well as large, HD monitor screens with Principal Financial Group imagery … Read the whole story
Between January and February, the average sports media outlet saw its TikTok following swell by about 400,000 users, the analytics firm found, reports Conviva. Read the whole story
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Soon, the NFL will start high-profile -- and to some -- tense negotiations for a new round of multi-year TV-media network deals. Read the whole story
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The overall level of malicious and low-quality programmatic impressions is down vs. 2018, and in-banner video ads have plummeted over the past eight quarters, … Read the whole story
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Thankfully, there is a growing movement around using attention metrics to evaluate the quality (and hence, value) of media as an alternative to cookie-based … Read the whole story
