It is hardly surprising that TV has become one of the chief focal points in U.S. homes lately because of the condition of confinement so many people are experiencing. Read the whole story
Over a dozen marketers and ad-tech companies have donated commercial airtime, service fees, and data and/or with distribution on their own platforms to run … Read the whole story
Nielsen says total TV usage from March 16-22 is up 18% vs. the prior week. The biggest demographic gains are seen among teens 12-17 … Read the whole story
Social media is just ahead of local TV news as the top source of local information on COVID-19, according to a survey from Magid … Read the whole story
Citing an "unprecedented situation created by the Coronavirus outbreak and economic downturn," IPG Mediabrands' Magna unit has revised its 2020 U.S. advertising outlook downward … Read the whole story
In an unusual data visualization, Nielsen ranked the major local TV markets in terms of the percentage change in their TV ratings, which it … Read the whole story
Shell, who is working remotely, told staff in an email that he is "improving every day." Read the whole story
Three-quarters (74%) of ad executives say the impact of the pandemic on their advertising plans is worse than the effect the financial crisis had … Read the whole story
Ad executive time spent with media has been increasing since the start of the pandemic, mirroring patterns among American consumers, according to a unique … Read the whole story
Download speeds rose as broadband speeds declined last week in some parts of the U.S. and Europe, reported "The New York Times." And while … Read the whole story
How will the industry change? Consider some of the modifications to the upfront strategists have proposed in the past. Read the whole story
TV-focused marketers already sense there will be a sizable drop in spending. GroupM believes that what TV advertiser budgets are available could primarily head … Read the whole story
"I started following what was happening with some horror, going into complete freak-out by early February, followed by some relief," GroupM's Brian Wieser told … Read the whole story
Forecasting markets and categories from any perspective is always difficult, but it has never been as complex as in today's volatile fluid situation. Read the whole story