TV news today is already a parody. A satirical TV show such as "Tooning Out the News" practically writes itself. Read the whole story
"March Madness" 2019 viewers increased news viewing by 32.3%, a larger gain than among the total population of U.S. viewers at 30.6%, according to … Read the whole story
In the period prior to the impact of the pandemic on the U.S. ad marketplace, advertiser sentiment about TV's relative value was already eroding, … Read the whole story
Roku's streaming hours rose 49% year-over-year to 13.2 billion in Q1, according to a company release. But Roku is pulling back on a full-year … Read the whole story
Universal said the movie, released Easter weekend via VOD, generated about 10 times more than the next-largest traditional premium home video release to date. … Read the whole story
After asking its major on-air talent to take a 15% salary cut, with virtually no live sports to air, ESPN remains hard hit with … Read the whole story
Due to social distancing, one in four movie fans have also subscribed, or plan to subscribe, to at least one additional new service due … Read the whole story
Compared to the previous 12 months leading up to March, 53% of respondents said they didn't see a significant impact to their subscriber acquisition … Read the whole story
Spearheaded by Whitman and Hollywood mogul Jeffrey Katzenberg, Quibi was designed to offer "quick bites" of video during consumers' "in-between moments." Read the whole story
Video Builder, announced Tuesday, aims to help small businesses and those with few resources make short videos to keep customers informed about new operating … Read the whole story
Bob Iger of Walt Disney is coming back to take the reigns of the company in a quickly evolving pandemic period. What does that … Read the whole story
The President is right. The White House Press Corps is not doing its job, especially the TV news outlets that cover his virtual campaign … Read the whole story
Dramatic shifts in viewing behavior and buyers' and sellers' efforts to understand them will force a reconsideration of how quickly we need cross-platform measurement … Read the whole story
A survey conducted in the U.S. and U.K. shows which age groups are consuming more online video, broadcast TV and OTT, among other media, … Read the whole story
Here are three principles for successful marketing in a recession, including: Confirm your target audience's values and behavior. Read the whole story